Long-term Strategy: The EOS ecosystem is developed rapidly and having an EOS-based token, comes with the ability to completely move to the EOS blockchain in the future, once there is a proven code base and social framework that might be released by Block.One or developed by APPICS and other ecosystem participants.
This part is why I have mixed feelings about this project. But I do love the interoperability between the chains. I hope many other projects would go down that route.