Hmm, Patreon, Youtube, Twitch, these are all super successful "author sites". It's obviously not what they're called, but at the end of the day, that's what they are.
It's a bit different from social media ie Facebook or Twitter, but of these two types, Steem is more the former. Best example is, we make posts on Steem, but hang out on discord. A Status update or tweet style post is generally referred to as a shit post here. It's all about the UI/UX. I think Steem COULD do this, but we haven't really yet :/ I think it would work best with an SMT to be honest though, so that the faucet sites aren't full of "tweets" They aren't really designed for that.