I am probably sure that the high rate of their roi percentage will be the reason why they will have acquire that huge users
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That might be a part of it, but I think the key reason is that they solved the UI problem of decentralized casinos. The average person doesn't know what Scatter or MetaMask are, but he/she would like to play on a casino that is 100% fair.
Even if people sign-up with e-mail, an EOS account gets synced with their profile. Subsequently, everyone who plays it interacts with the blockchain without ever having to learn anything about the blockchain.