Very thought-provoking piece.
Modern popular music in the modern age has become the same thing. Seemingly useless crap that holds no substance, yet is deemed valuable because of the manipulation of the rules of the group mind through the media - dependent on a public that remains unaware of their nature and their tendency to behave as a group;
I think that the same principle applies to movies, fashion and many other cultural artifacts that have been planted on people's mind as if they were in control of those ideas, as if they had actually come up with those goals and opinions.
Being a rebel means to be able to assert that Avengers End Game is a crappy movie, not worth the hype, even if that cost you some friends and relatives :)