It's really no different than selling something for cheap with the hopes of making higher profit in bulk sales. The gourmet restaurant sells hamburgers for $20. They have fewer consumers and make less money than Mcdonalds, who sells their product for the lowest possible price.
I'm a content producer. I'd rather take a smaller percentage of potentially thousands of votes, than a larger percentage of practically nothing, because a large percentage of nothing, is nothing. Nothing is nearly where I'm at today. After nearly three years, there's no more ladder to climb, it's been downhill.