This is awesome, TV does require an ongoing campaign to really be successful but this should bring in some new blood. Very cool news.
I would be interesting in seeing before and after analytics to see how effective it ends up being.
Do you know the time slot?
Even if it doesn't bring in a bunch of new players by itself, as @jarvie said in his comment it will add a lot of credibility and prestige to the project. Additionally, we will have the rights to the video segment after it airs, so we will have a professional quality commercial for the game that we can use going forward, which will be a huge improvement from the Kickstarter videos we have now.
We will let everyone know the time slot once it's set but as of right now it should be sometime during the last week of January.
@themarkymark - Good point, but my only rebuttle is that the line between TV and social media is so blurred at this point that the same marketing metrics simply don't apply the same way they did a decade ago. For instance, Twitter enables us to embed videos right inside of tweets, and so a viral tweet with the video embedded in it can have MASSIVE reach. You say that "TV does require an ongoing ampaign to really be successful", to which I say that once you have the original video - and as @yabapmatt says - the RIGHTS to that video, we can leverage the collective social media power of the community to PUMP that video out there on a regular basis - and that's absolutely FREE! Great job, Matt. The issue, in my opinion, is NOT whether Splinterlands is going to "moon", but moreso if you guys will be able to make the QUICK decisions to HANDLE the speed at which things grow. This is why I am predicting that the MOST important thing will be to leverage the "wisdom/power of the crowd" - in whatever forms that will take. For me, it is writing my lengthy weekly strategy post, and then sharing that post via my handful of Twitter accounts. I would be HAPPY to do a regular of this upcoming video (like, lets say, once a week) with a few JUICY Re-tweets. I am also suggesting that you guys PROGRESSIVELY increase the SP available for the manual curtion upvotes, so that people like myself (and others) who are writing SERIOUS posts about the game have a PROGRESSIVE sense that their promotional efforts (via writing posts, and then sharing them on social media) will be INCREASINGLY rewarded as the game grows. I am NOT COMPLAINING, and have been very grateful for the ~ 12 Steem + 12 SP I have been getting for each of my weekly posts about the game. However, if I had the sense that over time that amount would grow (at a reasonable rate relative to the growth of the game) I could take my effort EVEN MORE seriously. Just something to consider. From a marketing analysis perspective this is a really JUICY experience. I recently discovered the "Prospectors" game, which is another one which at first glance looks like it has great potential. I just wish that @drugwars could eventually up their game to that level, which would give us TWO proper games on the Steem blockchain. If you haven't already, perhaps you can reach out to the admin of "Prospectors" and see if there are some ways to leverage the communities. They seem to be on a similar upward trajectory, with strong fundamentals, and I think that could be a good collaboration. Anyway, great job! This game has been a very positive force in my life during this current year (which has been a bit challenging for me on many fronts)...#ToTheMoon!
Can also use the video on your site which will also increase credibility.