That's exactly it... it makes no sense that whales have to spend hours upon hours sorting through crap content to find the miniscule percentage that is actually good.
Granted, we have some great content creators, some awesome ones if I may say so, but what is the percentage that is any good... 5% 6% - Possibly I'm being generous there.
On the other hand, if anyone hits the new tag on the home page you will see a ratling gun of meaningless copy pasta, and poorly written pieces.
So, it's hard to convince a big investor (i've tried) hey... put a million into Steem, sort thru the garbage, you will find good stuff and make money. I'm good at sales, but I'm not a wizard.
That's why this makes so much sense to me. Investors can have their R-Shares, content creators can darwinian themselves to the top.
The best ones should thrive.