Ads shouldn't necessarily be part of the crypto or blockchain experience imo... but steemit isn't steem, it's a platform on top of steem, so I can see how they might have a splinter group in marketing saying "we need ads",... To each their own, as long as ads don't bother me, as they are currently not on mobile as far as I can see, it's a non-issue.
I do understand having to diversify their income, but I'd rather see collaboration with other blockchains for deeper integrations, instead of a focus on fiat. I haven't looked into steemincs finances, but I'm sure there is a lot of room for infrastructure improvements, outside of the blockchain itself, on the http and physical world side of things...
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