I can run a register and do accounting but displays and other attention atracting methods escape me.
Part of the challenge in an ecosystem like this at this time is that a lot of it has to be done alone, meaning that it is hard to have all the necessary skills. As the industry matures, more of it will become professional in a sense, more collaborative.
However, the trick is like for all areas, find what you are good at and then find how you can use it the best. It is not the size of the resources, t is how you use them.
Interestingly, Robert Kiyosaki is on Steem, but has only ever posted once.