How do you know the decline wouldnt have been even more steep? The price continued to go up after the Korean pump and dump. How do you know the car didnt have effect on that? If Hive was worth a billion USD right now, even then you would have no way whatsoever to determine if the car had any effect at all.

Im not saying it did or did not. Im saying that its the type of marketing where you can never measurable results in term of price increase. So it can be opposed on that merit and other options presented as an alternative.

I mean, I dont personally like the boreholes, or SWC and a lot of venezuelan stuff, or the current approach to conferences which is why im trying other stuff. Vibes for example brought in around a 1000 new users, generated millions of views. Did it justify expenditure of 20ish k USD? Hard to say. Im changing the approach to conferences to assure VC and investor exposure, we will see if that works. Wer doing the reddit AMA, will see if that works.
If anything works really well the funding will shift towards that.
Its easy to complain but rarely will anyone put in work to provide a better alternative.