Every Hive account is a Web3 enabled business out of a box. It is up to the account owner/Hive user how to develop her/his business. Some may decide to make some money as a blogger, by play2earn games or like you suggest offer products/services.
But what we are doing is basically Web2 business in Web3 space - Hive. With Hive, as a small business owners, we can go beyond Web2 and really Web3 enable our business which is creation and equitable distribution of wealth among the business owners and the customers: