it was a joke, there is probably in all languages some sort of saing (i am butchering it as i can't translate it ) Even if people speak bad about something it is a plus because they are speaking about it (Every marketing is a good marketing).
And you can see it used by bunch of "famous" people, when they don't care what is told about them if they are in the news.
not sure i can concur with that, but the joke was made in that regard.

And to add, i really have no problem with Pew, i even watch him sometimes.