I think with more dynamic solutions, like what we're doing with PAL, the doors open to new opportunities. Like we have 10% of inflation going to PoI to reward active Discord members as we have a really popular broadcast network among the STEEM community. We have witness shows, music shows, I do a philosophy show, so being able to reward people for interacting in that aspect of the community is huge for us. I think the contests are one way people try to increase engagement, but ultimately the financial value that comes from engagement has to be capitalized on by things like advertisements.

We can keep advertisements in house by charging users burned stake to feature their posts, like we do on trending with PALnet or we can see steemit using traditional banner ads. There's ways to increase time spent on the site and capitalize on it financially, we just have to be willing to experiment and find what works.