The market is a place for everyone and everything, the way you package and act determines the growth of your business.
Most people forget the meaning of the PLAN because they are all focused on beating the market price and having gain.
As a marketer you have to plan ahead of the market, you have to learn how to predict the market cap even though it not correct.
Planing helps you to get good results in bad times and also help you limit your loss.
Why should you plan?
When you plan you don't spend more than your budget.
You will always be ahead of the market.
You will always notice and correct yourself early.
This is all I can think of, am writing this post out of anger so it will be a little confusing cause am not thinking straight.
I'll write a better one when my head is calm.