How do you know it didnt do anything? How do you know the recent pumps are or are not car related? I mean the car does precisely what its supposed to do. Raise awareness about the Hive brand. You have Hive branding on it, its seen by millions of people, lately we even changed the messaging on it to make it more crypto related. Thats what its supposed to do.
Thats the specific type of marketing. If it didnt do anything nobody would sponsor any car in WRC. Theyd all be the stock color.
Now, you could say that we could spend the money better elsewhere and that is as legit opinion as any but that doesnt mean that because they dont like the car people are forbidden or cant give us those better ideas so we give them a try.
I don't see how saying "it doesn't work stop paying for it" is vague.
I guess "lets not spend money" is not vague but its unhelpful. Its kinda: "We should have marketing but lets not spend money".
But 100% of the "we should do this or that" is completely vague and unhelpful.