I like our trending page, minus a few bad actors that the stakeholders will not flag, unless someone pays them to take care of their own investment. (LOL)
What we need to add is an "Interesting" or another tab that pulls from the most active and discussed posts and those that receive votes that aren't from the known bots.
All content site allow people to promote content and everyone knows it. It's not a problem. In fact professional level content creators know the model and are used to it.